P4P played an integral role with the Born This Way Foundation (BTWF), advising Lady Gaga and her mother and BTWF President Cynthia Germanotta, on all aspects of the creation and launch of the organization. The foundation was launched with Oprah Winfrey at Harvard University and in partnership with the MacArthur Foundation and The California Endowment, to inspire and create safe-spaces for youth, promote the learning of life skills, and improve local communities. P4P was also instrumental in creating the “Born Brave Bus Tour,” a mobile youth drop-in center that was part of Lady Gaga’s national concert tour.
